![]() Sweet Chick has locations in New York and Los Angeles. Sweet Chick Popular menu items Buffalo Chicken Sandwich Classic Chicken & Waffles Biscuit (LA) Biscuit Sandwiches Egg & Cheese Buttermilk Biscuit Bacon. Backed by rap icon Nas, Sweet Chick is loved by music icons and tastemakers as the place to meet us with friends for brunch or late-night dinner. Located at 32 E 16th Street, Sweet Chick Union Square will represent all new Sweet Chick locations moving forward.įounded in 2013, the neighborhood's beloved chicken and waffles joint, Sweet Chick, operates on a simple philosophy: great food, cool vibes, and craft cocktails at a great price. Staff at Union Square are trained to treat customers like they do at any other Sweet Chick location so guests can expect the same great service and food at Sweet Chick Union Square. Sweet Chick was founded on old-school hospitality, which is something Founder John Seymour refuses to sacrifice. Plus, brunch will be available every day and not just on the weekends and the location will include the launch of a merchandise program where fashion meets culture. ![]() Sweet Chick Union Square's new operating model includes a contemporary digital menu featuring classic fan favorites, a new line of canned Sweet Chick cocktails, and the introduction of new dessert programs like soft-serve ice cream and Cutie Pies: mini pies that will rotate with seasonal flavors. ![]() Sweet Chick Union Square represents a new era for us – a fast-casual model will allow us to spread love to even more customers across the country while still doing what we do best: creating a neighborhood experience that's still driven by classic and true hospitality." "During the pandemic, our customers were still showing up day after day and we've learned a lot from it. "After the past nearly 10 years of showing up and creating community with Sweet Chick, we're thrilled to be expanding on a new level," said John Seymour, Founder of Sweet Chick. Switching to fast-casual was a no-brainer for the brand, with the recent partnership with Founder's Table and long-time backing of rap icon, Nas, Sweet Chick is poised to grow exponentially in the coming years. Open now, Sweet Chick Union Square will debut with a new menu, a whole new dining experience, and the same Sweet Chick vibe that has brought customers back again and again since 2013. Serving up some of the best fried chicken and waffles in New York City, Sweet Chicks original Lower East Side locale has since spawned four other eateries. The new storefront represents a new prototype flagship for the company as the brand embarks with a Fast Casual restaurant business model. 5, 2023 /PRNewswire/ - Sweet Chick, home of the hottest chicken and waffles, is excited to announce a brand new location at Union Square in NYC where the company is taking over the once famed Coffee Shop location. Mix pineapple juice (about ¾-1 cup), ½ cup of chicken broth, cup of soy sauce, 3 tablespoon of brown sugar, 2 cloves of minced garlic, 1 teaspoon of fresh ginger, and ¼ teaspoon of red pepper flakes (if using). Set aside the pineapple chunks until later. ![]() Wu-Tang Clan‘s Raekwon performed at a first anniversary party for its Brooklyn locale and, earlier this year, Seymour teamed with Joey Bada$$ to put his own spin on the signature dish in a video for First We Feast.Home of the Hottest Chicken and Waffles, Sweet Chick Pivots to Fast-Casual Business Model that Doesn't Sacrifice Hospitality Drain pineapple juice from the can into a mixing bowl. An “organic relationship with hip-hop” has emerged, Bittenbender said, leading to pop-up performance by Slick Rick and Mobb Deep, among others. Since opening its doors in early 2013, Sweet Chick has garnered a good deal of attention for its “American cuisine with a Southern accent,” especially those aforementioned chicken and waffles. He said the partners are also eyeing various spots along the east coast, such as Philadelphia, Boston and Atlanta, as well as Los Angeles. “Nas was a natural fit to join the team as he immediately embraced the food and culture of Sweet Chick and saw the opportunity to strategically expand the brand nationally,” Bittenbender told Billboard.īittenbender said they’re working on closing a round of funding to help in Sweet Chick’s expansion, which he believes will likely produce a new location in Queens, where Nas grew up. ![]() The Nas connection came about after his partner at Mass Appeal, Peter Bittenbender, met Seymour earlier this year and began discussing ways to build the brand. ![]()
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